THE CONCEPT OF SUSTAINABILITY INTEGRATED INTO BUSINESS
The companies sustainability is the capacity to improve the value in a sustainable way in order to have long-lasting profits with a good reputation and also low environmental and social negative impacts on the society and the environment.
Sustainability management is the capacity of the companies to follow four challanges: ecological, social and economic and the last but most important the integration of the first three challanges.
To have the sustainability integrated into the companies strategies it should be necessary to integrate some operational aspects of the business and to have a person who has the role to do this. The Sustainability Manager can be the person who can do this integration.
It should also be necessary to have a Top Management with a strong “Sustainability Vision”, a "Sustainable CEO".
From the current view to an enlarged vision of Corporate Sustainability: